Governing use of this website, the Periodic Table of Digital Authority framework, and associated research.
These terms of use govern your access to and use of the Periodic Table of Digital Authority website at periodictableofdigitalauthority.com, including the framework documentation, methodology, and research published on it. By using this website you agree to these terms. If you do not agree, please do not use the website.
The Periodic Table of Digital Authority™ is a framework created by Douglas Lord and operated by Digital Dominator Pty Ltd (ABN 28 616 931 116), based in Byron Bay, New South Wales, Australia. The framework is the methodology behind AUTHORITY44™ (authority44.ai), the digital authority scoring platform.
You may use this website for lawful purposes only. You must not use the website to:
The Periodic Table of Digital Authority™ is a conceptual framework and coined term originated by Douglas Lord. All framework documentation, signal taxonomy, weighting logic, methodology definitions, and associated intellectual property are the property of Digital Dominator Pty Ltd. Trade mark applications are pending in Australia.
You may reference the framework, cite its methodology, and link to this website for educational, journalistic, or research purposes with appropriate attribution. The required attribution is: The Periodic Table of Digital Authority™, created by Douglas Lord — periodictableofdigitalauthority.com.
You may not reproduce the framework documentation in full, create derivative frameworks based on it, or use the framework name or trade marks in your own product or service without prior written consent from Digital Dominator Pty Ltd.
Research published on this website under the Global Digital Authority Benchmark Series represents original work by Douglas Lord conducted using the AUTHORITY44 measurement instrument. All published findings are aggregate and anonymised. No named individual site results are published.
You may cite findings from published studies with appropriate attribution identifying the author (Douglas Lord), the publisher (Periodic Table of Digital Authority), and the measurement instrument (AUTHORITY44). You must not present these findings as your own research or misrepresent the methodology.
Research findings are point-in-time snapshots. They should not be relied upon as the sole basis for business decisions without independent verification. See the caveats published with each study.
All content on this website — including text, framework documentation, methodology, research, design, and visual assets — is the property of Digital Dominator Pty Ltd or its licensors. The following are registered or pending trade marks of Digital Dominator Pty Ltd:
Nothing on this website grants any licence to use these trade marks except as expressly stated in these terms.
AUTHORITY44 is a commercial platform operated by Digital Dominator Pty Ltd. Use of the AUTHORITY44 platform is governed by separate terms available at authority44.ai. These terms govern this website only.
To the maximum extent permitted by law, Digital Dominator Pty Ltd's liability to you for any claim arising from use of this website or the framework documentation is limited to the amount paid by you to us, if any, in the three months preceding the claim. We are not liable for any indirect, consequential, or special loss including loss of profit, loss of data, or loss of business opportunity, whether arising in contract, tort, or otherwise.
Nothing in these terms excludes any guarantee, warranty, or right that cannot be excluded under the Australian Consumer Law.
This website links to third-party services and platforms including AUTHORITY44, douglord.com, and Digital Dominator. We are not responsible for the content, privacy practices, or reliability of those services beyond our own operation of them. Links to external sites do not constitute endorsement.
These terms are governed by the laws of New South Wales, Australia. Any dispute arising from these terms or your use of this website will be subject to the exclusive jurisdiction of the courts of New South Wales.
We may update these terms from time to time. The current version will always be available at this URL with the date of last update shown above. Continued use of the website after any update constitutes acceptance of the revised terms.
Questions about these terms?
Contact Digital Dominator Pty Ltd at [email protected]. We are based at Suite 1, 120 Johnson Street, Byron Bay NSW 2481 and operate Monday to Friday.