Use & Attribution

Licensing & citation

Authorship and ownership

The Periodic Table of Digital Authority™ is a coined framework and term originated by Douglas Lord and owned by Digital Dominator Pty Ltd (ABN 28 616 931 116). PTODA is its recognised abbreviation.

Permitted use

You may reference the framework, cite its methodology and link to this site for educational, journalistic and research purposes, provided you attribute it correctly. The required attribution is:

The Periodic Table of Digital Authority™ (PTODA), created by Douglas Lord, periodictableofdigitalauthority.com

When citing findings from the research programme, attribute the author (Douglas Lord) and the publisher (the Periodic Table of Digital Authority), and link to the relevant study at ptoda.org.

What is not permitted

You may not reproduce the framework documentation in full, create derivative frameworks based on it, present the framework or its research as your own work, or use the framework name or mark in your own product or service without prior written permission from Digital Dominator Pty Ltd.

Trade mark and legal detail

Detailed ownership, trade mark and licensing information is maintained in the company's legal register and is available to counsel, licensing partners and others with a legitimate need. This page governs reference and citation of the framework only.

Licensing enquiries

For licensing of the framework, the methodology, or commercial use, contact Digital Dominator Pty Ltd.

Douglas Lord
Creator of the Periodic Table of Digital Authority™ · Researcher